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The best construction channels are the best because of their expertise and entertainment value. Do a little research, plan ahead, lean into your strengths then show the internet and your potential customers that you are the great construction company that you know you are. If you are smart about it, YouTube can be an effective, fairly inexpensive, and incredibly rewarding marketing tool. How to Dazzle YouTubers With Your Biz
Do you have a YouTube account for your business?

Is it a marketing method you have considered?
 

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The channel itself wouldn't do much for business, but if you add a link to your company website in each description it'll give your site a little more credibility with Google which could lead to moving you up in local rankings a little bit (since YouTube is owned by Google). That'd be what would make it worth having - it probably wouldn't attract a ton of customers on its own.
 
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