The days of relying on the Yellow Pages and word of mouth are long gone. Today tradesmen need to be skilled marketers to get ahead and beat the competition. Whether it’s building a website or creating a logo, there a few relatively easy ways to build a brand and a reputation as a skilled tradesman.
Create Your Own Website
Today instead of the Yellow Pages customers will now search online for tradesmen recommendations. Having an established presence online is a great way to show potential customers your previous work and offer a way to get in touch. There are many free website creation services out there, such as Wix and WordPress, making it easy and quick to build a website. Your website should include your business name and address, contact form, trading bodies you’re registered with and photos of previous work alongside reviews.
Be Seen in Search
It’s one thing building a website, but a whole other getting people to find it and visit. Make sure your site is optimised to be found in search engines, so you will appear in the likes of Google and Bing when potential customers are searching for tradesmen. There are a few simple things you can do to make this happen such as making sure there’s an easy to use menu on your site that leads to all your site’s pages, and that the text/copy on the site is optimised to feature terms customers will be searching, such as ‘plumber in Glasgow’.
Appear in Directories
Just like the Yellow Pages before, there are many online directories which list tradesmen in different areas along with contact details. Having your business and website listed on these sites will not only direct business to your site but will also help your site rank higher in search results. A few of the main directories to feature on are Check a Trade, Yelp, Google My Business and Contractors.com.
Have A Social Media Presence
Social media can be a great way to collate reviews from previous customers and a great way to showcase your work to those looking for a tradesman. There are also a lot of local community pages on Facebook where people will look for recommendations for well-reviewed tradesmen; making yourself known on these is a great way to boost business. Social media is also a good way to boost word of mouth recommendations by encouraging users to share your posts and tell other people about your business.
Collecting Leads and Email Marketing
Your website contact form is a great place to collect leads – a lead being details of someone who has the potential to become a customer. Leads, such as email addresses, allow you to stay in contact with potential customers, keeping them up-to-date with your business and services and deals you’re offering. This is a great way to curate an active customer group who come back to you for repeat business.
Remember, it’s important to remember to be careful with customer details now the EU has introduced strict GDPR laws. Make sure to have proper permission to contact the owner of the information you’re holding and to hold the data securely. A great way to store the data securely is to have it backed up and encrypted on the cloud. Although the cloud was once seen as a blocker to secure vulnerable to hacks, as cyber security expert Andre Pienaar said during a tech summit last year, it is now seen as the answer.