Slow Time in the Trade

October 15, 2018
Stillwater, MN
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We all know and experience slow time in work during late Fall and Winter. This is the off-season so you should be advertising your work the most before this time. It's a good time to put out deals for your services to attract more clients. Have a limited-time deal to push them to take action sooner than later as most people will want to wait until winter is over to do any updates. 

Inform your audiences on the benefits of doing work during this off-season time than later. We usually advertise the better timing, better deals, and better availability with less jobs to go through. When they update/repair their drywall, painting, or remodel, it can save them costs on energy with better and improved insulation. This also means a warmer home for them during the cold time of year. It's better to be prepared than to wait until it's already broken to fix. 

Commercial work is also usually during the Spring and Summer time when the weather is much better. Doesn't mean you CAN'T do it in the Fall or Winter. It's also where you get more money for the work too. Let them know how you can get it done in time so they don't have to worry about it later. You won't find much work in big construction work but definitely try hitting the smaller commerical and offices that need updating and work. Another great one are home flippers who need to remodel the place before selling, which late Fall and Winter are also off-season for them. Improving your target clients can be the basis to improving your clientele. 

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