For a lot of tradesmen, their end goal is to set up their own business within that trade. However, while you may be fantastic at your chosen trade, you may find yourself needing a little helping hand when it comes to the business side of things.
So, here is our guide to creating your own trade business.
Build Up A Good Reputation
One of the first things that you need to do when you’re starting a business is to build a good reputation. Once you get out there on your own, you’ll need to gather clients and the best ways to gather those clients is to have a great reputation.
In fact. 70% of all jobs in the trade business come from word of mouth or previous direct experience with a client.
The best ways to build up that reputation are through doing great work in your paid jobs, being extra courteous and going the extra mile for clients, and through doing some extra private work in your evenings and weekends to get your name out there before you officially start.
Create Your Business Plan
While a trade business may not be a conventional business, it’s still a good idea to put together a business plan when you start out. Your business plan will describe what you’re going to do and how. Your business plan will be what you use as a point of comparison to gauge how your business is doing over time.
Ideally, a good business plan should help you:
Get Your Business Insured
It doesn’t matter how professional and amazing your business is, unfortunately, accidents can and will happen and when they do its important that you are prepared for that. The best way to do that is to ensure that your business is properly insured to give you the best protection in case anything goes wrong during a job.
By getting proper insurance, you are making sure that f there are any accidents attributed to your business then you are covered and equipped to deal with them.
Market Your Business
Once you are started up as a business, you will need to market your business. While your good reputation will have hopefully have helped you secure some clients already, it is still important that you master some low-cost marketing tips for tradesmen.
Marketing your new trade business can cover any number of things. For example, it will involve creating and maintaining a good online presence, as 22% of people would be suspicious of a tradesman who doesn’t have a website or social media profile. This also involves simple things like being able to show photos of your previous trade jobs.
This extends to things like having high-quality business cards to be able to share with potential clients. This means making sure that not only do they look good, but all of the details are up-to-date and spelt correctly so as to appear as professional as possible.
Ensure Repeat Customers
One of the most effective ways to keep your business in work is to get repeat customers, and the way to do that is to keep in touch with customers after the job is done. There are several ways to do this, but one really simple way to start off is by keeping your customer database up to date.
You should also follow up with the consumer so many months after the job is complete to ensure everything is going okay, and they have had no issues. The same goes for making sure that customers can reach you if there is an issue and ensure that you deal with that issue as quickly and effectively as possible.
By following these tips, you should be on your way to success with your new trade business. If you feel as though you need a little extra help, there are a lot of hand online guides aimed at tradesmen looking to start their own small businesses.